2011 / 2012
Cover_title Cover_scroll

Message from the President and CEO

Photo of John Bryant, CEO

In early 2012, Kellogg articulated a new vision for our company: To Enrich and Delight the World through Foods and Brands that Matter.

To enrich and delight the world. That’s a bold statement. But as a global company marketing products in more than 180 countries, we mean it. And to realize that vision, we work hard to listen to and understand the opinions, expectations and needs of our diverse customers and consumers and to respond with brands and products they trust and love.

That’s one reason why diversity is so important to me, and to the people of Kellogg Company. With a diverse workforce and a diverse supplier base, we can stay better aligned with what our consumers around the world want, need and expect. So fostering diversity within our workforce and our supplier base is not just the right thing to do; it’s critical for helping us achieve our vision.

Promoting inclusion is essential to our business as well. An actively inclusive, welcoming and respectful work environment promotes employee engagement, drives innovation, improves retention and boosts productivity – all of which contribute directly to our bottom line.

We want Kellogg to have a workforce that reflects the diversity of the consumers and communities we serve. We aren’t there yet, but we’re working toward it and have some good recent accomplishments to share.

In August 2011, for example, I had the pleasure of accepting an important award on behalf of Kellogg Company: The CEO Leadership Circle of Excellence Award from the Minority Business Development Agency (a branch of the U.S. Department of Commerce). Kellogg was granted this recognition based on our accomplishments in supplier diversity. I was honored and humbled to accept the award on behalf of all Kellogg employees who work to drive diversity among our supplier base and in our communities.

In January 2012, I was appointed to the Board of Directors of Catalyst, Inc., a nonprofit group dedicated to expanding opportunities for women in business. I’m committed to helping Kellogg remain a top place for women to work, which is why I’m thrilled to be more engaged with Catalyst.

One final note: Even as we drive greater diversity within our global workforce, we know we have to work together as one company, and one team, to achieve our goals. We must embrace diversity even as we align all employees toward the achievement of our common vision, while also adhering to our shared corporate K Values™. That, we believe, is the recipe for success.

John Bryant's signature

Message from

the Editor

Sarah B. & Trina L.

Welcome to Kellogg Company’s third diversity and inclusion (D&I) report. We’re pleased to share with you how we’re integrating D&I across our company and among our supplier base, as well as how we are better reaching our increasingly diverse consumers and the communities where we live, work, play and serve.

This year we’ve modified the focus and style of this report. Rather than a detailed accounting of our programs and initiatives – many of which are already described in Kellogg Company’s 2011 Corporate Responsibility Report – we’re offering

stories about what we’re doing and how we’re making progress. Studies repeatedly show that our attitudes, fears, hopes and values are influenced by the sharing of individual experiences. And, we have learned that storytelling – the sharing of specific, true-to-life anecdotes – can help to communicate important ideas.

To capture this new focus and style, we’ve given the publication a new name: Features. This name reflects that we’re “featuring” a variety of real people and real stories; it also alludes to the wide diversity of “features” (or characteristics) that make up the Kellogg team.

We hope you enjoy reading about the stories of diversity and inclusion we are featuring. A special thank you to the D&I team, as this publication is a reflection of the work we do together. Also, I share the achievement of this publication with Sarah B.,* who served as my invaluable assistant throughout the process. The report could not be accomplished without her partnership.

Trina L.
Sr. Diversity & Inclusion Business Partner

* To protect the privacy of our non-executive employees, our reports use first names and last initials only.

Message from the

D&I Office

The D&I Team

The D&I Office is responsible for creating and implementing our corporate D&I strategy, which is designed to advance, integrate and align D&I across Kellogg Company. By implementing this strategy, we aim to increase and leverage the diversity of our Kellogg team around the globe and create an inclusive corporate culture in which all employees can participate and succeed.

So how are we doing? We’re proudly making progress. And, others are taking notice. Most notably, in March 2012 DiversityInc – a leading organization

for diversity and inclusion – recognized Kellogg for the first time as one of their Top 50 Companies for Diversity. This is a huge milestone for Kellogg in our D&I journey, and one worth celebrating. Many people on the Kellogg team, past and present, had a hand in our making it to this point, and we are honored to have received the recognition.

But we’re not in it for the awards. D&I is a business strategy and an imperative that is helping us collectively achieve the Kellogg vision. We simply use the external recognition to keep pushing us forward.

More personal examples of how we’re making progress can be found throughout this publication. Reading and learning about real-life success stories from Kellogg teammates around the globe makes us incredibly proud of our company’s ongoing commitment to D&I. We hope you share that same pride.

Mark King
Global Head
Diversity & Inclusion

Suggestions or feedback? Please email us at diversity.inclusion@kellogg.com

Recognitions

Employee Recognitions

W.K. Kellogg Awards for Diversity and Inclusion


W.K. Kellogg Awards are given to individuals and teams within Kellogg who express the company’s K Values™ while making significant contributions to our business results.

2011 Team D&I Award Winner:
Canadian Diversity and Inclusion Council

The Canadian D&I Council was honored for raising awareness and sensitivity regarding diversity and for helping to create an inclusive work environment. In 2011, they created a D&I hub and calendar on the company’s intranet site and educated employees about community events such as Pride Week, the Caribbean Carnival Festival, and Diwali, an important Hindu festival.

2011 Individual D&I Award Winner:
Federico C., Senior Director, Application Solutions

Federico was recognized for his sustained commitment to the company’s D&I efforts, including founding the Chicago branch of ¡HOLA! and regularly partnering with external organizations such as the Consortium of Latino Employee Organizations and the Hispanic Chamber of Commerce.

Photo of Federico C., 2011 D and I Award Winner

Federico C.

Kellogg Leader Honored: Picture of Margaret Bath

Kellogg Leader Honored

Margaret Bath, senior vice president of research, quality and technology at Kellogg, was honored by Adecco in their Business Women’s Leadership Tribute publication for her career success and for serving as a role model for future female business leaders. Bath was in good company; other honorees included U.S. Secretary of State Hillary Rodham Clinton and Avon CEO Andrea Jung, among others.

In the Adecco publication, Margaret described her passion for helping others in the workplace. “Our legacy is defined by the people we help to achieve worthwhile and meaningful goals,” she said. “Success is measured not in the size of our bank account, but in the lives and careers of people we touch who thrive and prosper.”

Margaret Bath
SVP of Research, Quality and Technology

Company Recognitions

In early 2012, Kellogg was for the first time named to DiversityInc’s list of the Top 50 Companies for Diversity. DiversityInc considers four core areas when selecting its Top 50 companies: the CEO’s commitment to diversity and

DiversityInc's 2012 Award Badge image

inclusion; human capital; corporate and organizational communication on diversity-related issues; and supplier diversity. “Kellogg has had a dramatic improvement this year, led by CEO and President John Bryant,” said Luke Visconti, CEO of DiversityInc. “This includes direct executive accountability for diversity results and significant improvements in resource groups and supplier diversity.” We believe that recognition on this prestigious list is an accomplishment worth celebrating!

For the second year in a row, Kellogg earned a perfect score from the Human Rights Campaign (HRC) in its 2012 Corporate Equality Index Survey, which rates organizations on their work environments for lesbian, gay, bisexual and transgender (LGBT) employees. This is notable because, in 2011, the HRC enacted new, stricter criteria for achieving a perfect score.

Other Key Awards

CEO Leadership Circle of Excellence Award – U.S. Department of Commerce's Minority Business Development Agency

Corporate ONE Award – Michigan Minority Supplier Development Council

Top 60 Companies for Hispanics Hispanic Business

50 Best Companies for Latinas LATINA Style

40 Best Companies for Diversity Black Enterprise

2011 Zenith Corporate Social Responsibility Award for “Diversity Action by Lawyers – Group,” awarded to Legal Leaders for Diversity, of which Kellogg Canada is a founding member