KAARG Helps with Retention, Builds Community
Employee Resource Groups are often a mix of the serious and the fun, and the Kellogg African-American Resource Group (KAARG) is no exception.
Asked why she is a member, KAARG leader Viveca F., who is Senior Director, Supply Chain Packaging, Kellogg North America, said: “I wanted an opportunity to be hands-on in driving the retention, development and recruitment of African-American employees.” Other KAARG members noted that involvement in the leadership team, in particular, can help to build management skills. Another said the group is just plain fun. “We have a great time!” she said.
KAARG organized several activities in 2015 and early 2016. Most notably, KAARG hosted an event in October 2015 titled “The New African-American Family: Why African-American Consumers Matter,” at which representatives from Black Entertainment Television (BET) spoke about consumer buying habits and trends.
About 60 Kellogg employees attended, including individuals involved in marketing and sales. Interest in the African-American consumer clearly increased following the presentation. For example, an individual from one of Kellogg’s brands asked for further information about gaps in African-American household penetration for that brand. This is one of the ways KAARG adds value and impact to the business.
KAARG also hosted a talk by Dr. Jimmy Davis from CALIBR. “He discussed the importance of the three aspects of ‘executive presence:’ gravitas, communication and appearance, and how to avoid mistakes that can impact your credibility,” Viveca said. In another event, KAARG heard from Kellogg Board Member and President and CEO of W.K. Kellogg Foundation La June Montgomery Tabron, who spoke about her career journey and how to successfully lead teams.
KAARG has also expanded their reach. Our Augusta, Georgia, plant launched a KAARG chapter in 2015; our Chicagoland office expects to launch one in 2016.